Marketing Managers: How much should you invest in Social Networks?

In the world of digital marketing, one of the most frequently asked questions among marketing managers is how much they should invest in social media. This decision is crucial, as the right investment can generate a significant return, while under- or over-investment can lead to suboptimal results. This article explores the key factors that marketing managers should consider when determining their social media budget, providing guidance to maximize the effectiveness of their investments in this dynamic field.